How to Use Social Media to Find an Athletic Director Position

Sep 22, 2021

Social media has emerged as a dynamic platform to brand and market your skills as an athletic administrator. Twitter, Facebook, LinkedIn, YouTube, and more seem to be utilized everywhere and in new ways to brand and market yourself. In social media platforms like these, we get constant updates about the relevant and not-so-relevant aspects of everyone’s lives. In this article, we’ll consider a practical application of utilizing social media: in finding your first or next Athletic Director position.

Social media gives you great tools for sharing information electronically with a potentially very large audience. 

Try these strategies to help you land a great AD job:

  • Focus your attention on people instead of companies. For instance, if you’re interested in a particular school, look at blogs and on Facebook for people who work there. You’re likely to also see the other people they know. Maybe you share an acquaintance or two. You can submit resumes to them, ask for advice, and get more contacts.
    • You’ll want to be subtle; people are unlikely to be happy about being bombarded with job requests on their own time. By starting out with a few non-intrusive messages, you should be able to make in-roads toward your goal.


  • Start your own blog. By putting out content that showcases your knowledge and expertise, people will begin to see you as an expert. Blogs are easy to start, and many websites will host yours for free. Other than the work involved, it’s free advertising for your skills.

Sample Bog

  • Use LinkedIn & Twitter. It’s becoming common to hear stories of people search for their athletic director position, sending out a few LinkedIn posts or Tweets proclaiming their open job status, and ultimately finding a new athletic administrative position as a result of their LinkedIn Posts & Tweets. 
    • With Twitter, word spreads quickly.
    • Companies are beginning to use this tool as well, for this same reason. Recruiters use Twitter to announce positions and give updates.
  • Here’s a quick Twitter tutorial:
  1. Go to and fill out your profile completely, including a professional photo of yourself.
  2. Follow everyone you know. Also follow everyone who seems like they might be able to help you find an AD position.
  3. Tweet away.

Sample Twitter

  • Here’s a quick LinkedIn tutorial:
  1. Go to and fill out your profile completely, including a professional photo of yourself
  2. Follow everyone you know on LinkedIn. Also connect with potential members that might help you find an AD position.
  3. Commit to consistently utilizing LinkedIn
  4. Find opportunities to meet with connections on LinkedIn in person or via Zoom or Google Meet

LinkedIn Profile

  • Take advantage of video. In addition to more usual social media tools, video is becoming increasingly relevant. Upload a video resume to YouTube and let the world know what you can do and what you’re looking for. Check out other video resumes to get a feel for how it’s done. 
    • When creating a video, keep brevity in mind. Explain your background; describe what you’re looking for and why you’d be the best person for the job. Take your time and get it right – you can rerecord as often needed.

Sample Video

  • Consider Free Advertising on Social Media. Also, consider using LinkedIn and Facebook advertising to put the word out that you’re in job-search mode. To do this, you’ll need to make a landing page with your resume. Adding a blog, video resume, and any publications you authored would be helpful as well.

Social media is here to stay, so you might as well use it for something constructive. Finding employment is sometimes a frustrating journey, but utilizing social media can really make a difference. 


Never before has the average person had so much capability to reach so many people through social media.  Craft your message and get it out there every way you can think of.


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